nirvana stylized logo

Subscription Content and Magazine

nirvana desktop and mobile post feed

Case Study

Business Challenge

Subscription based content has reached a golden age with spill over into social media platforms with one of the top being Onlyfans. However, a central problem is content theft. Content creators are losing untold sums of money due to users illegally downloading content.

The Objective

Create a platform that feels familiar to previous subscription content creation platforms with the use of a newly developed anti-theft technology. This social media platform will also be integrated with a high lifestyle subscription based magazine known as Nirvana.

Solutions & Impact

  • designed an e-commerce platform with a successful low usability learning curve
  • created a unique visual language to indicate different exchanges of money in livestream and direct message
  • implemented a tiered financial model for content streamers to harness more income

Tools

slack icon

Slack

  • video calls
  • team correspondence
figma app icon

Figma

  • wireframing
  • developer notes and comments
adobe illustrator icon

Figma

  • icon design
photoshop icon

Photoshop

  • branding design

Role

Designer

Design

  • create an entire design system in figma from scratch including typography, color palette and interactions
  • design and iterate flows for chat, e-commerce, settings, and livestream

Document

  • research and inquire about design features with investors and primary stakeholders of the platform
  • design test and QA built out components

Elaborate

  • communicate and collaborate with software developers on intended component functionality within figma
  • hold virtual meetings to further clarify more complex flows with development

Team

5 developers
1 designer
2 investors

Working Together

Design + Development

  • design and deliver all components and user flows for the Nirvana Magazine platform
  • conduct and facilitate meetings with the development team to answer functionality and logic concerns or questions

Design + Investors

  • research and discover platform needs and features for MVP
  • facilitate user testing with primary intended user target to determine ease of use

CC Analysis

I started researching different social media platforms from direct competitors and long standing social media providers. This was done to get a sense of expectations for features such as feed display, content creation, discoverability, account management and subscription models.

Platforms Analyzed

Only Fans

Points of Interest
  • post layout on landing page
  • new post flow
  • account settings

Instagram

Points of Interest
  • iconography throughout the platform
  • suggestions tab to follow new accounts

Facebook

Points of Interest
  • direct messaging system

Patreon

Points of Interest
  • subscription models

iMessage

Points of Interest
  • direct messaging system

Persona

persona image - lila influencer

About

  • Lifestyle influencer
  • Income 100K+
  • High proficiency with mainstream social media platforms

Motivations

  • Makes full time living selling subscription based content
  • Wants to be on a platform that allows her to sell several types of subscription based content (i.e. static (photos) and live streaming)

Pain Points

  • Losing significant income due to content theft

Core needs

  • Needs to be on a platform that stops content theft
  • Platform needs to have very low learning curve

Style Guide

style guide

Creating a Visual Language

direct message sent
direct message read
direct notification 'tipped'
direct notification tip with message

Features

Chat

chat features , model side
  1. 1. Send mass message to all subscribers
  2. 2. Content creators request tips from fans
  3. 3. Content creators send posts for purchase to fans
zoom in point out 1
zoom in point out 2

Tipping - Send

Fans can send a tip or a message to any content creator they are subscribed to. Clicking the send tip (coin) icon will initiate a popup drawer at the bottom. Users simply enter a message (optional), a tip amount and hit send!

sending tip flow

Tipping - Request

Conversely, content creators can request a tip from any of their subscribers. Hitting the coin icon with trail marks behind it will initiate that sequence. Fans will receive a message to either tip the requested amount or elect to give a custom tip.

requesting tip flow

Send Post For Pay

Another way content creators can generate revenue on Nirvana is to send subscribers premium posts. These posts require an additional charge on top of a monthly subscription cost. To send a post, content creators will click the plus icon within the chat module and perform a keyword search to attach the post of their choice.Once attached, they can send it with an optional message.

send post for pay

Mass Message

  1. Clicking the the megaphone icon at the top right activates a mass message post.
  2. @allsubscribers further affirms the sender is in mass message mode.
  3. Text populates each mass message to alert that whatever the user sends will be sent to all subscribers.
  4. Any actions that a user can do in an individual message can be done on a mass message (request tip, send post).
  5. Any mass message sent is indicated by its corresponding icon in chat history.
mass message

Post Creation

Multiple Post Options

  1. Image Post
  2. Video Post
  3. Livestream
  4. Post Now vs. Scheduled
post creation graphic

Multi-Level Income : Tiered Subscription

multi-tiered income flow

Content creators can choose to make extra premium content. In addition to paying a monthly subscription fee, subscribers would have to pay an additional sum to unlock the post. With the ability to set tiered subscriptions, users can set as many tiers as they like depending on when certain groups of users subscribed to their channel.

Published Post With Anti-theft Software

secure video flow

With the help of Nirvana’s content protection software, content creators can feel assured their content is safe. All content is held within a player screen and any attempts to download, screenshot, or screen record material lead to a black screen on the intended thief’s device (computer, tablet, phone).

Livestream

Income and Retail Combined

livestream flow

Content creators can start a spontaneous livestream and provide the ultimate mecca of interaction between themselves and subscribers. Users can comment, send a tip or purchase a product that a content creator has added to their product databases previous to initiating a livestream.

  1. Compose Message
  2. Place a tip
  3. Buy products listed by the user
livestream point outs 1,2,3

Income and Retail Combined Continued

income and retail combined buy products
income and retail combined send tip

Mobile Design

mobile design post feed
mobile design direct messaging
mobile design livestream

Results

  • Gained 30K subscribers on luanch within its first 48 hours
  • Generated over $70,000 in sales in its first 48 hours

Next Steps

  • Allow content creators from more countries to subscribe / join the Nirvana site as content creators
  • Add a more robust FAQ section to help answer questions on how to use the product
  • Conduct ethnographic research to see what is currently working well in flows and what is not

Reflections

  • Competitive research can spread out to different sources of inspiration over time and it’s quite possible to do multiple rounds of it as the need arises.
  • Using figma comments was an extremely useful and powerful tool to show developers what needed to happen with the platform in context.

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Jessica Gassner © 2024